![]() ![]() Since opening, The AT&T Discovery District has created new growth in a previously inactive area of Dallas. and the City of Dallas’ Downtown Dallas 360 plan, which aims to advance urban mobility, build complete neighborhoods, and promote great placemaking. ![]() Throughout years of planning, the architecture and design team helped facilitate discussions between the client and the Dallas city council, as well as neighboring hotels, businesses, and residences to present the proposed media-rich space.Īfter conducting numerous hearing sessions with the public and city officials, the project acquired unanimous approval.Īdditionally, the design and implementation of The AT&T Discovery District is in line with the Downtown Dallas Inc. This immersive media-rich experience enables curated take-overs of lighting, audio, and digital content. ![]() The District cleverly combines physical and digital environments with a matrix of fully connected digital platforms, seamlessly integrated into the buildings and landscape. The AT&T Discovery District has recently been awarded a 2022 American Architecture Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.After years of planning and discussions with the client, the Dallas city council, as well as neighboring hotels, businesses, and residences, the AT&T Discovery District by Barry Hand of Gensler with Studio Outside established a new landmark for the city and its people.Īt the forefront of innovation, The AT&T Discovery District blurs the boundaries between corporate and lifestyle environments by transforming the company’s global headquarters into an enticing urban campus inclusive to all. with additional information on the experience’s COVID-19 modifications. The store is open Monday through Thursday, 10 a.m. The experience will be at the AT&T Discovery District Store from now until Feb. (Due to COVID-19, headgear won’t be used.)ĪT&T’s retail locations follow social distancing and mask guidelines outlined by local government, according to the company. Some that would normally be touch-enabled have been modified to use a sanitized and recyclable stylus. The experiences will be motion-activated, on smartphones, and on the large immersive column in the store. Everything happening in its 5G-AR universe is connected, AT&T says. Users can explore life-sized 3D props from the new movie, including Wonder Woman’s armor and her “lasso of truth.” It’s a universe for users: If someone tries on Wonder Woman’s gauntlets and creates a shockwave in the store, other users in the store can experience the effects of the shockwave in their environment. READ NEXT Calendar: Not-to-Miss Virtual Events for Innovators in Dallas-Fort Worth Visitors can even see the store “destroyed” around them, according to AT&T. Thanks to 5G and augmented reality tech, fans can use Wonder Woman’s wrist gauntlets and stop bad guys by activating a shockwave (causing a rumble) in the store. But visitors to the AT&T Discovery District store in Downtown Dallas can experience parts of the movie now.Ī new activation by AT&T, ‘Wonder Woman 1984’ is also a destination experience. ![]() ‘Wonder Woman 1984’ will hit theaters-and HBO Max-on Christmas Day. ![]()
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